Eating Your Burger / Wrapper & All, WOW What A Treat.

Edible packaging for food is an idea that’s been tossed around for quite some time. At the start of the year, Harvard scientists announced they’d developed a WikiCells, “novel edible forms” that could be used to wrap, bottle and otherwise package food and take on the flavor of whatever they contained.

So now a Brazilian burger chain called Bob’s has introduced it’s first edible wrappers for its burgers. The wrappers, look like just like there counterparts.

The ad’s premise is that Bob’s burgers are so good, customers can’t wait to unwrap them before chowing down, the campaign was so successful that not one person threw them out.

Edible paper may be the way of the future. In April, The Guardian wrote that two U.S. companies were vying to bring edible packaging to the U.S. One of them is the team that created WikiCells. The other is Indiana-based firm MonoSol, which already uses its brand of casing technology in dissolvable pods of washing detergent. Both firms plan to introduce food products in the near future.

Post time: Jun-26-2017
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