Colorizing the kitchen

Designers Antony and Richard Joseph find that color puts a smile on people’s faces. So they use color liberally in their kitchenware designs to attract attention and create a fun, emotional experience.

“We’re playing around with color, we’re having fun with color, we’re challenging the market with color, says Richard, managing director of London-based Joseph Joseph. “We’re not following suit. We don’t look at what’s out there currently and say, ‘We’ve got to be doing a red because it’s been in the market for three years.’ We’d much rather say, ‘Do you know what? For the next six months, let’s have a bit of fun with the color and try something and, hey, if it doesn’t work, we’ll change it.’”

Post time: Oct-14-2017
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