Making the impossible possible

“The impossible is only temporary,” says Brooks Markert, executive vice president of C+N Packaging, one of three molders that teamed with renowned cosmetics packaging
designer, Marc Rosen, and Eastman to create five skin care jars that many thought couldn’t be done.

“The designer has a vision,” adds Markert. And the vendor or manufacturer has to say: ‘Well, we can’t make that.’ Or maybe we can…let’s find a way.”

Says Rosen: “Collaboration between the designer and the molder or supplier is always a challenge because the designer likes to create things that push the envelope.”

Making the impossible possible is the behind-the-scenes story of the Designing with clarity project, which brought together Eastman, Rosen and three leading packaging manufacturers. The jars are made from Eastman’s Eastar™ CN copolyester, the newest member of The Glass Polymer™ family of cosmetic materials.

“We’ve always been involved with innovation,” says José Filipe, vice president and general manager — beauty solutions for Alcan Packaging Beauty. “But this one is more
of a Big Bang.”

Abe Weisfelner, vice president of sales for Leidel Corporation, sums it up best: “Necessity becomes the mother of all invention when you somehow need to design
yourself out of a box. All of a sudden you become very inventive.”

Post time: Oct-14-2017
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